| So maybe it is that time of year again to start | | | | him take notice. |
| planning for your big annual charity event. Well | | | | Same concept here. You will want to try to do |
| before you go ahead and start setting everything | | | | your best to create that purple cow. Think of |
| just how it was last year. Why do you let that | | | | your organization, what is your ongoing theme. Is |
| idea gain some dust for a couple of years. Long | | | | there some unique way people could show their |
| enough for people to forget about what it was | | | | support. This can work for certain charities and it |
| like, to have sense of nostalgia for it. Your | | | | will not work for others. Of course we have all |
| organization should try to spice things up a bit. By | | | | seen the excellent success of the breast cancer |
| spicing it up a bit, I mean think outside the | | | | association with the "save the tatas" campaign. It |
| boxes...box. There are some many events going | | | | has now gotten a lot of support and the bumper |
| on each and every year. Many people tend to | | | | stickers are everywhere. But if you really think of |
| only attend maybe one a season, some only | | | | this, it is totally out of the box. When I first saw |
| choose to attend one once a year. | | | | it I know I was really impressed, what a bold |
| There are so many new causes and spin-offs of | | | | statement. |
| the more popular causes it is getting really hard to | | | | Now if you are able to do something similar for |
| weed through them all and pick the one to show | | | | your organization go for it. Best idea is to get a |
| your support. This gets really hard from a donor | | | | big white board and have your team just throw |
| opinion, especially if the events are the run of the | | | | ideas out there. Then if anybody has children have |
| mill events. Have you ever heard of a purple | | | | them think of stuff as well. Honestly it sounds |
| cow? Well if you have then you understand that | | | | crazy, but having used this method before in the |
| you need to develop a purple cow for your | | | | past, kids will think of the craziest stuff. You will |
| events theme. If on the other-hand you have no | | | | not have to copy exactly what they come up |
| idea what I am talking about let me explain. Seth | | | | with but it will lead you down a road that you |
| Godin, one of the worlds best marketers termed | | | | might haven't of thought of yet. That is the goal |
| the phrase "purple cow". He did this because when | | | | with that exercise. From there it is a good idea to |
| him and his family were driving through the | | | | keep the ideas up for a couple of days. Revisit |
| French countrysides there were all kinds of cows | | | | them once daily, to see if anyones opinions have |
| everywhere. For the first 30 minutes or so it was | | | | changed drastically about the ideas. Remember |
| interesting, then after a while it just became | | | | you are going to be living this for at least until the |
| normal. That is when he said it would be nice to | | | | event is done so you better like it. |
| see a purple cow, now that would really make | | | | |