| The month of October is officially recognized as | | | | cancer organization in their quest to "make a |
| National Breast Cancer Awareness Month - an | | | | positive impact on the world." The news is great |
| annual international campaign designed to increase | | | | for potential buyers of the pink laptop, since it |
| awareness of the disease and to raise funds for | | | | gives them the opportunity to express their |
| research. The campaign also serves as a source | | | | support for a beneficial cause while also owning a |
| of information for those that have been | | | | very capable computer. |
| diagnosed with the disease, and for those looking | | | | For some, $5.00 may seem like a small amount |
| for ways to prevent it. Money is raised primarily | | | | of money for such a large player in the computer |
| through activities and fundraising events, and also | | | | industry, though it's worth noting that it is a step |
| through the sales of 'pink themed' products during | | | | in a positive direction. With Dell poised to sell |
| the month of October and throughout the rest of | | | | thousands of these computers in the coming |
| the year. | | | | years, the small donation has the potential to |
| It has become commonplace for corporations | | | | have a large lasting impact on the fight against |
| large and small to promote a wide variety of pink | | | | breast cancer. In the unlikely event that the |
| products and donate a portion of the proceeds of | | | | program does not generate the expected sales |
| those products to help fight breast cancer. With | | | | volume, Dell has committed to donating a |
| the rise in popularity of colored laptops, many | | | | minimum of $250,000 as part of the program. |
| computer manufacturers have recognized the | | | | Having one of the most active retail websites and |
| potential impact that pink laptop sales can have on | | | | an already popular color option, Dell is sure to |
| fundraising efforts. Making one of biggest pushes | | | | generate excitement and sales from this program. |
| to support the cause is Dell with their new | | | | Of course, Dell is just one of the many |
| Promise Pink option. | | | | companies that have dedicated a portion of their |
| Holding the second spot in computer-sales | | | | brand and market share to make a difference. If |
| worldwide, Dell has partnered with the Susan G. | | | | you're in the market for a new laptop, consider |
| Komen for the Cure Foundation to offer a | | | | making a commitment toward a good cause. You'll |
| complete line of laptops and mini netbooks in | | | | be helping to fight breast cancer and will receive a |
| Promise Pink. For every computer that is sold Dell | | | | reliable and fashionable computer to boot. |
| with donate $5.00 to the world's largest breast | | | | |