| Breast cancer continues to affect millions of | | | | chosen because of its strong association with |
| people worldwide - plunging newly diagnosed | | | | femininity. |
| sufferers and their families into the bewildering | | | | With the growing popularity of the pink ribbon, |
| world of treatment plans and statistics on a daily | | | | came the further development of other pink |
| basis. | | | | items to signify awareness. The items have since |
| This year alone, over one-million people worldwide | | | | come fast and furious - from t-shirts and pins, to |
| will be unwillingly inducted into this club of warriors. | | | | umbrellas and mugs. The breast cancer bracelet, |
| And strong in numbers, these sufferers and their | | | | especially, has achieved enormous popularity as |
| families will continue to affect change in the | | | | the message of awareness is encapsulated in a |
| landscape of awareness and treatment; part of | | | | beautifully designed - and very wearable - |
| the way in which they raise awareness is through | | | | bracelet. |
| the wearing of merchandise, including the breast | | | | The bracelet is just like any other bracelet that |
| cancer bracelet. | | | | you would think nothing of buying and wearing; |
| The breast cancer bracelet can attribute its | | | | but you have the added benefit of knowing that |
| beginnings to the awareness campaign, where the | | | | in wearing the bracelet you are promoting |
| pink ribbon first became the symbol in the united | | | | awareness and, in so doing, are part of a |
| fight. The Susan B. Komen Breast Cancer | | | | community that is saving lives. |
| Foundation - which began in the early 1980s as a | | | | The bracelet comes in a variety of styles and |
| way to funnel comprehensive information to | | | | prices - everything from pearls and crystal to |
| victims and raise money for research - began | | | | silver and gold. No matter what your style or |
| using the pink ribbon in the early years of its Race | | | | taste in jewelry, there will surely be a bracelet |
| for the Cure, the annual run/walk fundraising | | | | that draws your attention and furthers the |
| event that is the signature event of this | | | | message of awareness. In today's online world |
| foundation. | | | | especially, there is a growing number of websites |
| The early beginnings of the pink ribbon were | | | | dedicated to the sale of pink awareness |
| brought to the forefront as Self magazine planned | | | | merchandise. |
| their second annual Breast Cancer Awareness | | | | This awareness encompasses many different |
| Month issue in the early 1990s. In this effort, the | | | | things when it comes to the battle against breast |
| magazine partnered with Estee Lauder to create | | | | cancer. Raising awareness means increasing |
| the looped pink ribbon we have now come to | | | | people's understanding of research, prevention, |
| recognize; over a million of which were distributed | | | | detection, and treatment. But more importantly, |
| at makeup counters around the country to | | | | raising awareness - through the wearing of insignia |
| coincide with the distribution of the magazine. The | | | | such as the bracelet - means alerting those who |
| ribbon included instructions on self examination and | | | | are affected to a larger community; a community |
| information on how to petition Washington to | | | | of enormous support and infinite understanding. |
| increase funds for research. The color pink was | | | | |