| With the opening of Whole Foods grocery store | | | | the time intensive systems necessary to produce |
| down on Sand Lake and Turkey Lake Rd, and | | | | them, and they do NOT get Federal subsidies. |
| Publix having just bought about 50 Albertson's | | | | In a recent large survey consumers rated "eating |
| grocery stores, and the rumor that the | | | | healthy foods" as the number one important thing |
| Albertsons on Dr Phillips is going to be a "Green | | | | in their live style. This superseded weight |
| Wise", the healthy food industry is becoming | | | | management, vitamin intake and exercise. As far |
| more and more important to the consumer. So I | | | | as healthy foods were concerned, consumers |
| thought I would give you an overview of the | | | | wanted whole grains, reduced trans fats, and |
| entire industry. | | | | reduction in cholesterol above "organic" foods |
| When we speak of 'organic' we are talking about | | | | which came in last at sixteenth place. Interestingly |
| standards for growing, storage, processing, | | | | "natural" came in ninth which technically is far |
| packaging and shipping. | | | | more unhealthy than organic, and in the same |
| It generally involves | | | | study 71% of consumers said they more |
| 1. Avoidance of synthetic chemicals in the | | | | concerned with pesticides than anything else. |
| production of food | | | | Perception (no matter how wrong) is everything. |
| 2. Growing food on Farmlands that have been | | | | The entire back to nature movement has also hit |
| free of chemical for at least three years | | | | the nutraceutical and cosmetic industry. We now |
| 3. In farms where both organic and non-organic | | | | have cosmetic lines that are "farmaceuticals" |
| are grown there must be strict separation. | | | | "organoceuticals" and "greenceuticals" to mention |
| 4. Strict on site inspections and meticulous record | | | | only a few. But who knows how to really read a |
| keeping. | | | | label anyway. Parabens, which are preservatives, |
| In the U.S there are three levels of "organicity". | | | | have been shown to have estrogenic function and |
| If all of the ingredients are 100% organically | | | | with breast cancer rates now at one in nine who |
| grown then you can use the label "100% organic" | | | | needs more estrogens? These have also been |
| If the ingredients are 95% organically grown then | | | | banned by the European Union. Sunscreens have |
| you can use the label "organic" | | | | also been implicated with carcinogens particularly |
| If 70% of the products of an item are grown | | | | diethanolamine, DEA and TEA. The |
| organically then you can use the label | | | | Aveeno botanical cosmaceutical line contains some |
| "made with organic ingredients" | | | | very good and safe ingredients. |
| Do not confuse the word "natural' or "authentic" | | | | Our neutraceutical line Telemorx and Dr Murray' |
| with "organic". Most 'natural and authentic foods' | | | | Immune Complex along with all of our creams are |
| are grown with herbicides and pesticides. | | | | EU certified (this is the most stringent of all of the |
| In looking at labels from foreign counties the | | | | state run agencies). Our neutraceutical lines come |
| European Union and Japan have state mandated | | | | from both organic farms and organically certified |
| strict standards but even within the E.U Sweden, | | | | cows, and our products are preservative free |
| England and Ireland have their own standards. | | | | having been processed under refrigerated |
| Australia, Canada and India have private agencies | | | | conditions and filtered by ultra filtration all the way |
| which controltheir accreditation. | | | | to sterility. It just doesn't get any better than |
| Organic foods are more expensive because of | | | | that. |