Cause Marketing - Breast Cancer Awareness

Throughout October, National Breast Cancername, logo, or marketing message. If you want
Awareness Month is celebrated all over the worldto point people towards an informative website or
by public service organizations, medicalgive them a phone number to inquire about free
associations, and government agencies workingscreenings, promotional products are a great way
together to raise breast cancer awareness.to make sure your message is heard. A physical
Educating the public and providing free cancerproduct is much more likely to have an impact on
screenings is a cornerstone of this life-savingyour audience than a simple spoken message.
event. Next October, enhance your company'sAside from educating the public, you'll reap the
visibility by supporting a good cause and helping tobenefits of increased goodwill towards your
spread the word about breast cancer!company.
Working alongside Breast Cancer Awareness- Support a good cause and gain new customers
Month, your company can improve its reputationin the process. According to the Cone Millennial
and make a real difference in the world.Cause Study in 2006, 89% of Americans (aged
Promotional breast cancer awareness products will13 to 25) would switch from one brand to
allow you to educate the public while also creatinganother brand of a comparable product if the
exposure for your own brand. Here are a fewlatter brand was associated with a "good cause."
ways to market your business during BreastAdditionally, people were more likely to want to
Cancer Awareness Month:work for these socially responsible companies.
- Re-sell promotional products to raise funds forCompanies who support non-profit organizations in
charity. One way your company can helpthis manner have seen increases in the amount of
promote medical research for a cure is bybusiness they generate time and time again!
collecting charitable donations. Selling items likeThis type of marketing, known as "cause
imprinted awareness bracelets or pink ribbon lapelmarketing," can dramatically improve public and
pins is a great way to give something back tocustomer relations while also promoting a great
donators. These items will also help to showcause.Supporting Breast Cancer Awareness Month
solidarity and spread the word about breastwith promotional products creates a win-win
cancer even more. Throughout the fundraiser,situation that allows your company to gain new
people will hold your company in high regard forbusiness, and at the same time, give help to the
doing the right thing and taking the time to makepeople who need it most. Being a socially
a difference.responsible company has lots of benefits! Plan a
- Give out promotional merchandise to raisepromotional campaign for Breast Cancer
awareness. There is a wide selection ofAwareness next October and take your business
promotional breast cancer awareness productsto the next level.
that can be custom-imprinted with a company